About Brooks Financial Group

Independent. Local. On your side.

We started Brooks Financial Group with one belief: the people who live and work in West Columbia deserve an advisor who works for them — not for one insurance company. Ten-plus years and thousands of policies later, that's still the whole point.

Michael Brooks, licensed insurance advisor in West Columbia, SC
Our story

Built for South Carolina families.

Brooks Financial Group is headquartered on S Cove Rd. in West Columbia, SC. We're licensed with every major carrier in the state and specialize in life insurance, Medicare, ACA marketplace plans, annuities, and critical illness coverage.

Our clients range from young families in Lexington County protecting a mortgage, to self-employed West Columbia entrepreneurs replacing group coverage, to retirees across Cayce and Columbia turning savings into guaranteed lifetime income.

The common thread is simple: they wanted a straight answer, a fair price, and someone who would still pick up the phone in five years. That's what we do.

Independent by design

We answer to you — not to one carrier's sales quota.

Local and family-first

Based in West Columbia. We serve neighbors, not zip codes on a spreadsheet.

No pressure, ever

Free consultation, honest recommendation, decision at your pace.

Every product you need

Life, health, Medicare, annuities, critical illness — one advisor, one relationship.

Free, No-Pressure Quote

Ready to see what better coverage looks like?

A 15-minute call is all it takes to know where you stand — and what it would cost to do better.